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chrisross

chrisross

Currently reading

Guns, Germs, and Steel: The Fates of Human Societies
Jared Diamond

Happy Customers Everywhere

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology - Glenn Van Zutphen, Bernd Schmitt

I listened to the audio book and it is pretty good.  The companies and the stories are really good and thoughtful.

 

The book is essentially about engaging customers and keeping them happy, e.g. via NPS (Net Promoter Score) or CAS (Customer Allegiance Score) with various aspects of marketing, customer experience, product experience, social experiences, etc.  

 

I recommend this book.