2 Followers
3 Following
chrisross

chrisross

Currently reading

Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream
Sara Goldrick-Rab

Happy Customers Everywhere

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology - Glenn Van Zutphen, Bernd Schmitt

I listened to the audio book and it is pretty good.  The companies and the stories are really good and thoughtful.

 

The book is essentially about engaging customers and keeping them happy, e.g. via NPS (Net Promoter Score) or CAS (Customer Allegiance Score) with various aspects of marketing, customer experience, product experience, social experiences, etc.  

 

I recommend this book.