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chrisross

chrisross

Currently reading

Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream
Sara Goldrick-Rab

Happy Customers Everywhere

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology - Glenn Van Zutphen, Bernd Schmitt

I listened to the audio book and it is pretty good.  The authors use examples from several well know companies and talk about NPI (Net Promoter Score) and/or CAS (Customer Allegiance Score) regarding measurement of how happy customers are with the company/your company/your brand.

 

The authors talk about product marketing, social marketing, experiential marketing, with products to make their points.

 

This is a good book that is on the shorter side and worth a listen