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Into the Kill Zone: A Cop's Eye View of Deadly Force
David Klinger
Guns, Germs, and Steel: The Fates of Human Societies
Jared Diamond

The Simple Stick

Insanely Simple: The Obsession That Drives Apple's Success - Ken Segall

I listened to the audio book and it is amazing and one of the best business books I have read recently and maybe of all time. 


This book is packed with great stories of simplicity vs. complexity and examples from Apple, Dell, and Intel and the stuff that Intel does just for a marketing campaign is baffling.


A great point is that large companies have so many policies in place that they cannot get out of the way of their own policies and that is why they fail, or they fail because they do not adapt quickly enough to change.


There are some good and bad stories about Steve Jobs and reading this book makes me want to work for Apple.


There are also many comparisons between Apple and Microsoft along with some of the ad campaigns and T.V. commercials, like I'm a Mac and I'm a PC, etc. which are interesting to hear or be reminded about.  


A great listen or read that I highly recommend.